You know that old saying, “Timing is everything?”

When it comes to business signage, that couldn’t be more true.

Here at ProSource Signs, summer is one of the best times to upgrade your storefront signage—and for good reason. It’s the perfect window between spring startup and fall rush. If you’re looking to boost visibility, freshen up your branding, or attract more traffic, now is the time to act.

Let’s get into why summer matters—and which signs make the biggest impact.

Why Storefront Signs Are a Summer Essential

Your exterior sign isn’t just a label—it’s your brand ambassador. It pulls in foot traffic, builds confidence with passersby, and sets the tone for every customer experience.

Especially for retail, restaurants, salons, and service-based businesses, your storefront signage is the first impression people get of your business. A faded, outdated sign? That can quietly send the wrong message.

5 Reasons Summer Is the Best Time to Upgrade Exterior Signage

1. Get Ahead of the Fall Rush

Every year, we see a surge in signage requests leading into autumn. Retailers prepping for Q4, restaurants updating patios, schools reopening—you name it. Getting your project going in summer means you beat that bottleneck.

2. Perfect Weather for Installations

Warm, dry summer days give our install teams optimal conditions to mount large signs, run electrical safely, and work efficiently without weather delays.

3. Longer Days, Better Visibility

With extended daylight hours, your sign gets more exposure. It’s the ideal time to assess how your signage looks during peak business hours—and upgrade while conditions are ideal.

4. Time to Navigate Permits

Exterior signs often require town permits or landlord approval. Tackling this in the summer means you’ve got time to handle the red tape without cutting it close to the busy season.

5. Fresh Look for Fresh Eyes

People are out more in the summer. Events, markets, tourists, outdoor dining—it’s a season full of foot traffic. A fresh, professionally done sign can catch the attention of thousands who might never see a digital ad.

The Signs That Work Hardest in Summer

Here’s what we recommend focusing on for maximum summer impact:

🔹 Channel Letter Signs

3D LED-lit letters that grab attention from the road—day or night.

🔹 Cabinet Signs

Fully enclosed lighted signs perfect for businesses open into the evening.

🔹 Flat Panel Signs

Affordable, clean, and customizable for a wide range of storefronts.

🔹 Window & Door Vinyl

Perfect for updating hours, showcasing summer specials, or adding a seasonal flair.

Signs Age Faster Than You Think

New England weather is no joke. Over time, sun, rain, and wind can wreak havoc on sign materials. If your sign is:

• Peeling or faded
  

• Missing lights or letters

• Showing an outdated logo or old name
  
  …it’s probably working against you more than you realise.

The ProSource Advantage

At ProSource Signs, we don’t just make signs—we manage the entire process. From design and local permitting to fabrication and installation, it’s all handled right here in our Derry, NH facility.

We’ve helped businesses across New Hampshire and Southern Maine step up their visibility with signage that performs and lasts. And we know how to take advantage of summer’s timing to do it right.

Let Your Storefront Do the Talking—Before Fall Creeps In

If you’re thinking of making a change, summer is the smart time to do it. You’ll be ready for the back-to-school bump, autumn events, and that all-important Q4 sales cycle.

Let’s give your storefront the upgrade it deserves—before the leaves start falling.

Visit us online at ProSourceSigns.com