Opening a new business? First off—congrats.

That’s no small feat. Whether you’re launching a boutique, a cafe, or a local service company, one thing’s for certain:

Your signage will speak before you do.

So what signs do you actually need to make a great first impression, attract customers, and build brand awareness from day one? And how do you choose the right ones?

That’s exactly what we’re covering here.

Why Signage Matters So Much for New Businesses

We see it all the time—business owners pour time and money into interiors, inventory, and websites, but neglect the one thing everyone sees first: the sign out front.

Here’s the truth: signage is your silent salesperson. It works 24/7, even when you’re not open. A professionally designed, well-placed sign does three things exceptionally well:

1. Builds Trust – Legit signage signals a legit business.
   

2. Drives Traffic – Especially foot traffic and impulse visits.

3. Boosts Recognition – Essential for brand awareness and repeat visits.

The 5 Essential Signs Every New Business Needs

Let’s get into it. These are the top five sign types we recommend for new businesses based on years of firsthand experience working with startups in New Hampshire and beyond:

1. Storefront Signage

Your main exterior sign is everything. Whether it’s channel letters, a panel sign, or a custom lighted sign, this is your flagship.

• Best for: Retail, service-based businesses, restaurants

• Tips: Go bold, stay readable, and keep it on-brand

2. Window Graphics

Perfect for showcasing your logo, hours, promotions, or even seasonal flair.

• Best for: Shops with large street-facing windows

• Tips: Use frosted vinyl for privacy + branding; rotate graphics for seasonal relevance

3. Interior Signs

Lobby signs, directional signage, and wall graphics help shape customer experience and create a professional atmosphere.

• Best for: Offices, studios, medical practices

• Tips: Include a branded lobby sign—it’s a game changer for first impressions

4. Temporary “Now Open” or “Coming Soon” Banners

Don’t wait for permanent signage to be ready—get eyes on your business early with banners.

• Best for: Grand openings, soft launches, construction zones

• Tips: Use high-contrast colors and place them where foot/vehicle traffic will see them

5. ADA & Safety Signs

These are not just helpful—they’re required. From restroom signage to accessible entryways, these make your space compliant and welcoming.

• Best for: Every brick-and-mortar location

• Tips: Work with a local sign expert (like us) to ensure you meet all requirements

How to Choose the Right Signs for Your Business

Every business is different. A hair salon needs different signage than a law firm. But the decision-making process? That stays pretty consistent:

1. Start with your goals
   
   Are you trying to drive walk-in traffic? Build brand authority? Improve navigation? The goal drives the design.

2. Know your local codes
   
   Different towns have different signage regulations. Don’t guess—we help you navigate permits and zoning from day one.
   

3. Think long-term
   
   Invest in durable materials and classic design that won’t look dated in a year. Your signs should grow with your business.
   

4. Match your brand
   
   Fonts, colours, materials—everything should tie back to your logo and vibe. Consistency builds recognition and trust.

Common Mistakes to Avoid

We’ve seen a few horror stories. Here’s what to skip:

• Overly busy designs – Less is more. Don’t cram in too much.

• Cheap online templates – They rarely match your space or branding.

• Neglecting lighting – If people can’t see your sign after dark, you’re missing sales.

• DIY installation – Trust us, it shows. And it can go sideways fast.

Why Work with ProSource Signs?

We don’t just make signs—we guide you through the whole journey. From design and permits to fabrication and installation, we’re your partner from concept to completion. And because we’re local to Derry, NH, we know the ins and outs of what works in this market.

New business? Let’s get it seen, remembered, and respected.

Launching a new business in New Hampshire or Southern Maine? Let’s build your signage game plan.

Visit us online at ProSourceSigns.com