You only get one shot at a first impression—and for most businesses, that impression comes from your sign.

We’re talking the sign on your storefront, out by the road, or mounted above your door. If it’s looking rough, unreadable, or just plain old, chances are you’re losing customers before they ever walk in.

Let’s break down the most common signage issues that quietly drive people away—and what to do about them.

Red Flag #1: Fading or Discolored Graphics

If your sign has been bleached by the sun or the colours are no longer true to your brand, it’s time to take notice. Faded signs scream neglect—even if your business is top-notch.

👉 Fix: Replace outdated graphics or upgrade to UV-resistant materials that hold their colour for years.

Red Flag #2: Burnt Out Lights

This one’s a dealbreaker. If parts of your sign are dark or flickering, it not only hurts visibility—it gives the impression that you’re closed or not paying attention to detail.

👉 Fix: Schedule LED retrofits or lightbox repairs. We handle service calls fast, especially before winter hits.

Red Flag #3: Peeling Vinyl or Cracked Surfaces

Vinyl that’s lifting, paint that’s flaking, or materials that are splitting—all of it chips away at your brand image.

👉 Fix: New vinyl overlays, refinishing, or a full sign replacement depending on the age and structure.

Red Flag #4: Outdated Branding or Business Info

Still showing your old logo? Changed your phone number? Added new services? If your signage hasn’t kept up, you’re sending mixed messages.

👉 Fix: Refresh your signage to reflect your current brand and service offerings. Cohesion builds trust.

Red Flag #5: Low Visibility from the Road

Maybe trees have grown up, lighting’s insufficient, or the design just wasn’t strong to begin with. If people can’t spot your sign at a glance, you’re missing walk-in traffic and drive-bys.

👉 Fix: Consider a size increase, new placement, or a design revamp with stronger contrast and bolder fonts.

Red Flag #6: Signs That Blend into the Background

If your sign is too “safe” or neutral, it may disappear in a crowded strip or busy street. You want to stand out—not camouflage.

👉 Fix: Add lighting, shape contrast, or unique materials like routed aluminum or dimensional lettering.

Red Flag #7: It’s Just… Old

Sometimes the issue isn’t a specific problem—it’s that the sign is dated. You might not notice it, but customers do. If it looks like it’s been up since the 90s, it’s probably holding your brand back.

👉 Fix: Time for a redesign. We can create a fresh, modern look that elevates your brand while keeping familiar elements your customers recognize.

Why Fall Is the Perfect Time to Address This

October’s cooler weather is ideal for exterior work, and it gives you time to prepare before the holidays kick into high gear. Plus, when the clocks change and the days get shorter, visibility becomes even more critical—especially for lighted signage.

We Make It Easy to Upgrade or Repair Your Sign

Whether you need a full replacement or just a quick refresh, ProSource Signs can help. Our team handles:

• On-site evaluations

• Design consultations

• Fabrication & permitting

• Installation and service

All in-house. All streamlined. All local.

How to Fix These Signage Red Flags — With Help from ProSource Signs

Noticing one or more of these issues with your signage? You're not alone—and you don’t have to fix it alone, either. At ProSource Signs, we make it easy to turn red flags into brand-boosting upgrades.

Here’s how we can help:

✓ Free On-Site Sign Audit
We’ll walk your property with you to identify faded graphics, poor visibility, lighting issues, outdated branding, and more. You’ll get a clear picture of what needs attention—and what can wait.

✓ Prioritized Repairs That Make an Impact
We’ll focus on high-visibility fixes first, like lighting retrofits, vinyl replacements, and surface refinishing, to quickly boost curb appeal and customer confidence.

✓ Durable, Long-Lasting Materials
We use UV-resistant graphics, LED lighting, and weather-ready materials designed for New England conditions—so your investment lasts.

✓ Full Branding Updates
Changed your logo, phone number, or services? We’ll update your signage to match your current branding and keep your image consistent and professional.

✓ Custom Redesigns That Stand Out
Sometimes a fresh look is the best fix. Our designers can create bold, eye-catching signage that reflects your business and helps you stand out—day or night.

✓ Ongoing Service & Maintenance
We don’t just install signs—we maintain them. Schedule regular inspections or call us for quick service when something goes wrong.

From small touch-ups to full redesigns, ProSource Signs is your local partner for signage that works as hard as you do.

📍 Serving Derry, NH and surrounding areas
📞 Ready to improve your sign? Let’s talk: ProSourceSigns.com

Not sure if your sign’s costing you customers? We’ll take a look—no pressure.

Visit us online at ProSourceSigns.com