Indoor vs. Outdoor Signs: Which One Does Your Business Need?
When it comes to business signage, one size does not fit all. Some signs need to pull people in from the street, while others help customers find their way once they’re inside. The question is: which type of sign is right for your business—indoor or outdoor?
I’ve worked with businesses across New Hampshire, and the truth is, most need a mix of both. But to get the most out of your signage, you need to understand their different purposes and how they work together.
Outdoor Signs: Get Them Through the Door
Outdoor signs are all about visibility. They grab attention, tell people who you are, and convince them to walk in. Without a clear, professional sign outside, you’re relying on hope—and hope doesn’t pay the bills.
Types of Outdoor Signs & Their Purpose
✅ Storefront Signs – The big one. Your main sign tells people where you are and what you do. Whether it’s channel letters, illuminated signs, or a classic panel sign, it should be bold, readable, and on-brand.
✅ Monument & Pylon Signs – Great for businesses set back from the road. These freestanding signs increase visibility from a distance and help with brand recognition.
✅ Window Graphics – Ideal for promotions, hours of operation, or reinforcing branding. Vinyl decals and perforated window film can turn glass into prime advertising space.
✅ Sidewalk & A-Frame Signs – Perfect for businesses that rely on foot traffic. Daily specials, sales, or event promotions can draw people in on the spot.
✅ Vehicle Wraps & Graphics – Your rolling billboard. If your business has company vehicles, you should be using them to promote your brand wherever you go.
Indoor Signs: Guide, Inform & Impress
Once a customer steps inside, your indoor signs take over. They help people find what they need, reinforce your brand, and create a professional atmosphere.
Types of Indoor Signs & Their Purpose
✅ Lobby & Reception Signs – First impressions matter. A polished, high-quality lobby sign makes your business look established and professional.
✅ Wayfinding & Directional Signs – Ever been in a business where you couldn’t find the bathroom or checkout counter? Frustrating, right? Proper signage makes navigation easy and improves the customer experience.
✅ Menu Boards & Product Displays – For restaurants, cafes, and retail stores, clear signage helps customers make faster decisions and increases sales.
✅ Wall Murals & Graphics – Transform blank walls into engaging brand storytelling or motivational messages. Perfect for office spaces, gyms, and retail locations.
✅ Safety & Compliance Signs – Required in many industries. OSHA and ADA-compliant signage keeps employees and customers safe while ensuring you meet regulations.
Which One Does Your Business Need?
If you want to attract new customers → You need outdoor signage.
If you want to create a great customer experience → You need indoor signage.
Most businesses benefit from a mix of both. Think of outdoor signs as the invitation and indoor signs as the host. One gets people inside; the other ensures they have a smooth, positive experience once they’re there.
At ProSource Signs, we help businesses find the perfect signage solutions for their space, goals, and budget. If you’re not sure what you need, give us a call—we’ll guide you through the process and make sure your signage works for you.
Need Expert Signage Advice?
📍 Visit us at 4 Peabody Rd Anx #3, Derry, NH
📞 Call or text us at (603) 217-3890
