How High-Quality Signage Increases Foot Traffic and Sales
You ever drive past a shop and think, “What do they even do there?” That’s what happens when a business has poor signage—or worse, none at all. A good sign doesn’t just tell people where you are; it pulls them in.
I’ve been in the signage business long enough to see what works and what doesn’t. A high-quality, well-placed sign is one of the best investments a business can make. It’s out there working for you 24/7, telling people who you are, what you do, and why they should stop in.
A Good Sign Brings in Customers—Simple as That
People are creatures of habit. We tend to go to the same places, drive the same routes, and visit the same shops. A bold, easy-to-read sign catches the eye and sticks in the mind. Next time someone needs what you offer, guess whose name pops into their head?
According to a study by the International Sign Association, nearly 76% of people walk into a store simply because they saw a good sign. That’s three out of four potential customers that might have driven right past you otherwise.
What Makes a Sign Work?
Not all signs are created equal. If you want foot traffic, your sign needs to be:
✅ Easy to Read – Fancy fonts might look nice up close, but if people can’t read your sign from across the street, it’s useless. Stick with bold, clean lettering.
✅ Well-Placed – A sign tucked behind a tree or facing the wrong way won’t do you any favors. Make sure it’s positioned for maximum visibility.
✅ On Brand – Your signage should match your business. A law office shouldn’t have a sign that looks like it belongs to a tattoo parlor. Colors, fonts, and design should reflect your brand’s personality.
✅ Well-Maintained – Nothing screams “we don’t care” like a faded, broken, or outdated sign. If your sign looks run-down, people will assume your business is too.
The Right Sign Pays for Itself
Think about this—how much would you spend on an ad that thousands of people see every day? That’s exactly what a sign does, but instead of a one-time ad spend, it works day and night for years.
The businesses I’ve worked with that invest in quality signage always notice the difference. More walk-ins, more brand recognition, and ultimately, more sales.
If your business sign isn’t doing its job, let’s fix that. Give us a call at ProSource Signs & Graphics, and we’ll make sure your signage gets people through the door.
Need a Sign That Works?
📍 Visit us at 4 Peabody Rd Anx #3, Derry, NH
📞 Call or text us at (603) 217-3890
