Fleet Branding That Works: What Cedars Foods Taught Us About Long-Term Visibility

There’s a difference between putting graphics on a truck and building a fleet branding strategy that actually works.

Over the years, I’ve seen businesses treat vehicle wraps as a one-off purchase. They update a logo, slap it on the side of a van, and hope for the best. The truth is, when done properly, fleet graphics become one of the most powerful and cost-effective marketing tools a company can own.

We’ve had the privilege of proving that with Cedars Foods.

Since 2017, ProSource Signs & Graphics has partnered with businesses across New England to strengthen their visibility through smart, durable signage solutions . Cedars Foods is a perfect example of what happens when signage isn’t just a transaction — it’s a partnership.

Let me walk you through what that really looks like.

A Fleet in Need of a Facelift

Cedars first came to us because their delivery trucks needed modernizing. The wraps they had were dated. The branding had evolved. The trucks were still doing the miles — but visually, they weren’t representing the company the way they should.

Fleet graphics are moving billboards. Every mile counts. Every traffic light is a branding opportunity.

Our job wasn’t just to “wrap trucks.” It was to:

• Update their look.

• Align the fleet with their current brand identity.

• Ensure consistency across every vehicle.

• Improve long-term durability.

• Minimize operational disruption.

That last point is where most wrap projects fall apart.

Business First. Always.

Cedars’ drivers start their routes at 4:00 a.m.

Taking trucks out of service isn’t just inconvenient — it directly impacts distribution schedules and revenue. That meant we had to build our installation schedule around their business, not the other way around.

So we did what a real signage partner does.

• We picked up trucks directly from their facility.

• We wrapped vehicles after hours.

• We completed some removals and installs onsite.

• We worked around their dispatch schedule to prevent backlog.

That level of coordination isn’t flashy. It doesn’t show up in a finished photo.

But it’s the reason they’ve trusted us to rewrap their entire fleet multiple times over the years.

This is exactly what we mean when we talk about customer-centric service and long-term partnership .

Why Accurate Measurements Make or Break a Wrap

Here’s something most people outside the industry don’t realize:

No two trucks are exactly the same.

Even within the same model line, hardware placement, trim packages, handles, rivets, and panel differences can throw off a design if you’re not paying attention.

For Cedars’ fleet, we personally finalized:

• Vehicle measurements

• Panel mapping

• Artwork adjustments per truck type

• Hardware clearance considerations

• Lettering placement to avoid obstruction

If your logo disappears behind a door hinge or ladder rack, that’s not just a design flaw — that’s wasted marketing space.

Optimizing wrap design for each vehicle ensures:

• Clean visual hierarchy

• Proper brand readability at distance

• No awkward splits across body panels

• Professional finish that lasts

Fleet branding isn’t just graphic design. It’s engineering meets marketing.

Built to Last — Not Just to Look Good

One thing Cedars mentioned that meant a lot to our team was this:

Their previous wraps still looked strong after five years.

That doesn’t happen by accident.

We invest in:

• Premium wrap films

• Commercial-grade laminates

• Proper surface prep

• Climate-controlled installation

• Experienced certified installers

There’s a big difference between a wrap that looks good for six months and one that holds up for years of New England weather.

When we talk about quality, we’re not referring to “good enough.” We’re referring to graphics that maintain color, adhesion, and structure through snow, sun, road salt, and constant washing.

That’s how fleet branding becomes an asset instead of a maintenance headache.

The Power of Rebranding — And Being the First Call

Here’s something I always pay attention to.

When a company rebrands, who do they call first?

When Cedars was ready for a fresh brand direction, we were their first call.

That speaks volumes.

Rebranding a fleet isn’t simple. It involves:

• Removing existing graphics without damaging paint.

• Updating artwork files.

• Coordinating multiple vehicle types.

• Managing scheduling logistics.

• Ensuring brand consistency across every truck.

Because we had already built trust over years of collaboration, the process was smooth. There were no surprises. No guesswork. Just teamwork.

That’s the difference between hiring a sign shop and building a signage partnership.

Why Fleet Wraps Are Still One of the Smartest Marketing Investments

If you break down cost-per-impression, vehicle wraps outperform nearly every traditional advertising channel.

Think about it:

• No recurring monthly fees.

• No pay-per-click costs.

• No algorithm changes.

• No ad fatigue.

Your truck drives. People see it. Repeatedly.

A well-designed wrap builds:

• Brand familiarity

• Local recognition

• Professional credibility

• Customer trust

And unlike digital ads, fleet graphics don’t get scrolled past.

For businesses operating delivery vehicles, service vans, or contractor trucks, the opportunity is sitting in the parking lot.

The ProSource Process

Every fleet project we take on follows a structured process designed to eliminate stress and ensure quality :

1. Consultation

We start with your brand goals, vehicle types, and scheduling needs.

2. Design & Proofing

Our design team collaborates closely with you to create impactful layouts tailored to each vehicle.

3. Precision Measurement

We verify vehicle specs to ensure flawless application.

4. Local Fabrication

All production is handled at our Derry, NH facility.

5. Professional Installation

Our team manages installation with minimal business disruption.

It’s not complicated. It’s just disciplined.

More Than Wraps: Full-Service Visibility

While fleet graphics are powerful, they’re only part of a complete branding strategy.

At ProSource Signs & Graphics, we provide:

• Exterior storefront signage

• Monument and pylon signs

• Lobby and interior branding

• Wall graphics

• Window displays

• ADA and safety signage

• Trade show displays

• Custom banners

Because true visibility doesn’t stop at the parking lot.

Consistency across vehicles, storefronts, and interiors builds a brand presence customers remember.

That comprehensive approach is exactly how we’ve grown from a small shop into a leading New Hampshire signage provider .

What Businesses Can Learn from Cedars Foods

If you’re considering updating your fleet branding, here are a few practical takeaways:

1. Treat It as Strategy, Not Decoration

Your fleet is marketing infrastructure.

2. Plan Around Operations

Choose a signage partner who understands scheduling realities.

3. Invest in Quality Materials

Five-year durability beats yearly replacements.

4. Collaborate on Details

Measurements, hardware clearance, and layout matter.

5. Think Long-Term

The right partner will grow with your brand.

The Real Secret: Partnership

What I appreciated most about working with Cedars wasn’t the scale of the fleet.

It was the collaboration.

Great signage projects don’t happen because of flashy graphics alone. They happen because both sides communicate clearly, plan properly, and prioritize the bigger picture.

We don’t just install vinyl.

We help businesses build visibility that works — day after day, mile after mile.

If your trucks are due for a facelift, or if you’re launching a new brand and want to do it properly from the start, let’s have a conversation.

Visit us online at ProSourceSigns.com